Google Sheets Can’t Close Deals: Why Instagram Sellers Need Real Pipelines

Introduction: The Spreadsheet Struggle

If you’re still managing your sales with Google Sheets, I’ve got bad news: your “CRM” is costing you deals. Sheets are fine for groceries, budgets, or soccer schedules. But for sales? They’re a slow bleed.

Every day, sellers lose deals because they rely on spreadsheets to track conversations. And the moment you scale past 10 leads a day, Sheets fall apart.

Why Google Sheets Fail Instagram Sellers

• •Messy tabs: Leads spread across multiple sheets. You forget who’s who.

• •No follow-up tracking: Sheets won’t remind you when to send that 3rd message.

• •Team confusion: If you run a setter team, there’s no way to know who followed up and who ghosted.

• •Zero context: Customer convos live in Instagram. Data lives in Sheets. You’re stuck switching tabs.

In short: Sheets can store info, but they can’t close deals.

What a Proper Sales Pipeline Looks Like

Here’s what separates the pros from the hustlers:

1.Kanban boards: A visual pipeline where every lead moves through stages.

2.Automation: Follow-up reminders, conversation notes, and metrics built in.

3.Context + comms in one place: Messages, notes, and lead status all under one dashboard.

4.Scalability: Whether it’s you or a 10-person sales team, the system scales with you.

Why Sellers Stick to Sheets (and Why It’s Hurting Them)

The reason people cling to Sheets is simple: it’s free. But free comes with a hidden cost: lost opportunities.

Ask yourself: How much did I lose last month because I didn’t follow up properly?

If the number’s higher than $10, Sheets are already costing you more than a proper pipeline.

The Upgrade: DM Tracker

DM Tracker was built to replace Sheets once and for all:

•Kanban-style pipelines for every lead.

•Automated follow-up reminders.

•Shared dashboards so your whole team has context.

•Analytics that tell you exactly where you’re losing deals.

👉 Google Sheets won’t scale you. DM Tracker will.