Features How It Works Why DM Tracker Pricing FAQ Log in Start Free Trial
The Instagram DM CRM for High-Ticket Sales Teams

Every Lost Lead Costs You $3,000

DM Tracker brings every Instagram conversation into one live inbox, surfaces follow-ups when they're due, and shows you exactly what's converting leads into clients.

Start Free - Stop Losing Leads See the Product

2-minute Instagram connection · 14-day free trial · Cancel anytime

10M+ DMs sent
Trusted by 1,000+ high-ticket sales teams
Built for Instagram
Leads Tracked
2.1M+
All-time
Avg Reply Rate
37%
Setup Time
5 min
No tech skills
More Closes
3x
Why Teams Switch

Stop Guessing. Start Closing.

No bloat. No learning curve. Just results.

Every Contact, One View

Every message, every reply, every tag - in a single searchable table. Filter by status, reason, team member, or date. Find any lead in 2 seconds. No limits on contacts.
Sent ToReasonSent ByStatus
@fit_with_jessStory ReplyMike R.Not replied
@coach_marcusNew FollowerAlex M.Replied
@transform_sarahStory ReplyAlex M.Replied
@mindset_mikeReel EngageSarah K.Not replied

Know Exactly What Converts

Which messages get replies? Which reasons convert? Who actually closes? Replace "I think this works" with data.
41% reply rateBest message
A"Hey! Thanks for the follow. What's the..."
41% reply
B"Welcome in! Quick question - what are..."
33% reply
C"Hey! Great to have you here. Want the..."
24% reply
A/B test your outreach messages

Manage Your Team With Data

Assign every contact to an owner. Auto-assign new leads to the right team member. See who follows up on time, who closes, and who's just collecting a paycheck. Leaderboards with real numbers, not trust.
1Alex M.Top sender1,412 sent44% reply rate
2Sarah K.1,187 sent39% reply rate
3Jess T.964 sent35% reply rate
4Mike R.701 sent31% reply rate

Never Lose a Lead Again

Custom follow-up stages put cold leads on your board automatically. No more scrolling your inbox wondering "did I reply to that person?"
@lean_bodies_kate11d overdue
Last reply 12 days agoSend a message
@scale_with_marcusDue today
3rd follow-up ready to goSend a message
@getfit_danDone
Sent from the Instagram appMarked done automatically

Your Pipeline, Finally Visible

Drag every deal across your stages, from first DM to closed. When a lead replies, their card moves itself. When you close, the status updates itself. No double entry, ever.

Replace Your Spreadsheet Forever

No more copy-pasting handles into Google Sheets. Every contact, every message, every status - synced automatically. Save 75% of your team's tracking time.

Live in 5 Minutes Flat

Connect your Instagram. Set up your stages. Done. If you can use Instagram, you can use DM Tracker.
Built For Your Whole Team

Know exactly what your team converts.

Reply rates per message, follow-up success rates, leaderboards per teammate. Replace "I followed up with everyone, trust me" with numbers.

Leaderboards Reply-rate analytics
New: The Inbox

Your Whole Team. One Instagram Inbox.

Every DM for your account, synced live into DM Tracker. Your team sees every conversation, answers from the dashboard, and every reply is tracked and credited. Selling in the DMs stops being a one-phone job.

InboxLive
@jess_fitSounds good! When can we start?2m
@marcus_cJust saw your story, is this the...9m
@getfit_danYou: Did you get a chance to look...1h
@kate_bYou: Here's the link whenever...3h
@transform_sarahThat's exactly what I need right...5h
@mindset_mikeYou: Still up for hitting that goal...8h
@hannah_liftsPerfect, booked it for Tuesday!1d
@alex_sYou: How did the first week go?2d
@jess_fitIn Conversation
This is exactly what I've been looking for. What does the program include?
10:24 am
Full 12-week coaching, weekly calls, and custom programming. Want me to send the details?
Alex M. · 10:26 am
Sounds good! When can we start?
just now
Write a message...Send
@jess_fit Jess Carter · 12.4K followers
Stage
In ConversationOn time
Assigned to
Alex M.
Tags
WarmStory Reply
History
  • Reply received, moved to In Conversation · just now
  • 1st follow-up sent by Alex M. · 2d ago
  • First DM sent, Story Reply · Jan 22
Answer where you track. Reply right from the dashboard. The moment your follow-up goes out, the board marks it done by itself.
Built for teams. Everyone works the same inbox, and every reply is credited to the teammate who sent it. No shared phone, no password passing.
Nothing slips. New messages land in real time. Unread filters, tags, and assignees keep every conversation owned by someone.
See It In Action

Know Exactly What's Working.
And What's Not.

Every DM, follow-up, and conversion - tracked. See exactly where your next client comes from.

Statistics Last 30 days Live
Message Statistics
Messages Sent
8,412
+18.6%
Replies Received
3,112
+24.2%
Reply Rate
37%
+4.7%
Jan 15Jan 22Jan 29Feb 5Feb 12
Congratulations!
Follow-ups got 229 additional contacts to reply to your messages, lifting your reply rate to 37%
34.3% → 37%
Messages sent by reason
632
New
Follower
408
Story
Reply
250
Reel
Engage
152
Comment
Reply rate by reason
40%
New
Follower
31%
Story
Reply
24%
Reel
Engage
18%
Comment
Follow-ups Statistics
Follow-ups Sent
1,847
12.4%
Follow-up Success Rate
12.4%
Replies to a Follow-up
229
Re-engaged Contacts
214
Follow-ups sent per stage
894
1st
512
2nd
296
3rd
145
4th
On-time vs. Late follow-ups
93% ON TIME
On-time
Late
Sales Pipeline

Your Whole Sales Process.
One Board.

Every contact, from first DM to closed deal. Drag them forward as deals progress, or let DM Tracker move them for you.

First DM Sent
1,480
@jess_fit New
Moved by Alex M. · 2h ago
@marcus_c New
Moved by Sarah K. · 5h ago
In Conversation
612
@sarah_t Warm
Moved by Alex M. · just now
@mike_m Warm
Moved automatically · replied
Meeting Offered
162
@kate_b Offered
Moved by Sarah K. · 1d ago
@hannah_lifts Offered
Moved by Alex M. · 3h ago
Meeting Booked
97
@alex_s Call set
Moved by Alex M. · 2d ago
Closed
31
@dan_g Closed
Closed by Sarah K. · 1d ago
Fully customizable stages. Sensible defaults out of the box. Rename, add, or delete stages to match how you actually sell.
A pipeline that keeps itself in sync. A lead replies? Their card moves to In Conversation. You close the deal? Status flips to Closed. Set it once in Settings and stop updating two things.
An activity log on every contact. Who moved what, and when. If you run a team, this ends the "who touched this lead" debate for good.

See Exactly Where Deals Drop Off

You offered 418 meetings but only 130 got booked. That gap is not a mystery anymore. That is your answer: follow up more, especially right after the meeting link goes out.

First DM Sent
2,000
38%
In Conversation
760
55%
Meeting Offered
418
31%
Meeting Booked
130
32%
Closed
42
Closed this month: 42 +18%
Lost: 88 -9%
Extra cash collected: $126K +22%
Smart Follow-Ups

Set Your Stages Once.
We Surface Every Follow-Up.

Any number of stages, any timing. Set it up in 2 minutes - DM Tracker surfaces follow-ups when leads go cold.

Contact stopped replying
OR
First DM sent
Wait 1 day
1
1st Follow-up
1,314 contacts
Wait 3 days
2
2nd Follow-up
438 contacts
Wait 7 days
3
3rd Follow-up
216 contacts
Wait 30 days
4
4th Follow-up
82 contacts
Add Stage
Fully customizable - set any number of stages, any timing (hours or days), any triggers
Marked done by itself. Send from DM Tracker or straight from the Instagram app. Either way the send is detected and the follow-up is marked done. The board always reflects reality.
The timer respects your last message. Every stage counts from your latest message, not the contact's last reply. DM Tracker never asks you to follow up with someone you just messaged.
Know the moment they reply. Real-time alerts when a contact answers, so warm leads get a response in minutes, not hours. Jump straight into the conversation and keep the deal moving.
How It Works

From Spreadsheet Chaos to
Closing Machine in 5 Minutes

Three steps. No tech skills. No migration headaches. Just plug in and start closing.

1

Connect Your Instagram

About 2 minutes: approve the connection on Instagram's own screen and your DMs start syncing live. Works with any Instagram Business or Creator account.

2

Set Your Follow-Up Stages

Pick your timing. DM Tracker surfaces cold leads on your board. You or your setter just sends the message.

3

Close More, Chase Less

Watch reply rates climb. See what converts and scale it. Follow every deal down your pipeline in real time - all from one dashboard.

Start Free - Stop Losing Leads
Our Story

Built for High-Ticket Sales Teams

We scaled 120+ coaches and consultants past six figures with our done-for-you sales systems. Every single one had the same problem: no way to track what happens after the first DM. So we built the CRM we couldn't find.

DM Tracker was born inside our agency, battle-tested with real teams, and designed for how high-ticket sales actually works in the DMs. Data in the engine, sales and closing in the heart.

120+ Coaches shaped this product
Every Feature Built from real requests
Always Evolving We ship what you ask for
Everything You Get

One Dashboard.
Every Metric That Matters.

No more jumping between Instagram, spreadsheets, and Slack. Everything you need to close from DMs - in one place.

Inbox & Contacts
Live Instagram inbox for the whole team
Replies from the dashboard, tracked & credited
Contact tagging & filtering
Full message history per contact
Activity log on every contact
Follow-Ups
Auto-detected follow-ups, sent from anywhere
Follow-up success rates & re-engaged contacts
Follow-ups sent per stage & on-time tracking
Snooze follow-ups with reasons
Pipeline
Sales pipeline with customizable stages
Funnel chart with stage-to-stage conversion
Closed & Lost trends over time
Analytics & Team
Average reply time per team member
Messages sent by reason & by template
Reply rates by reason & by message
Message trends over time
Tag analytics over time
Team leaderboards (messages & follow-ups)
Assignees & auto-assign rules
Multi-organization workspaces

Live Performance Snapshot

8,412 Messages Sent
37% Reply Rate
214 Re-engaged
Replies Received 3,112
Follow-Ups Sent 1,847
Follow-Up Success 12.4%
On-Time Rate 93%
Top Sender: Alex M.
Pricing

One Recovered Lead Pays for
Years of DM Tracker

Start solo or bring the whole team - one price per seat. Every plan includes the full platform: live inbox, follow-up board, pipeline, and analytics. No limits on contacts, on any plan.

Business
For solo closers and sales teams running their DMs.
$39/seat/mo
Billed monthly · No contracts
  • Per-seat pricing - add your whole team
  • Live inbox with real-time Instagram sync
  • Follow-up board with custom stages
  • Sales pipeline + funnel analytics
  • Reply-rate analytics + message A/B testing
  • Assignees, auto-assign rules + leaderboards
  • Unlimited contacts + full message history
  • Direct Instagram connection
  • Standard support
Start Free 14-Day Trial

14-day free trial · Cancel anytime

Agency
For agencies and teams running several Instagram accounts.
Custom
We build the plan around you
  • Custom accounts + seats
  • Multiple Instagram accounts, one dashboard
  • Unified inbox across all accounts
  • Custom features + functionalities
  • Custom connections + integrations
  • Sub-accounts + cross-account stats
  • Default pipelines + follow-up setups
  • Dedicated onboarding with our team
Talk to Sales

Booked directly with the founder

Compare plans in detail
Trusted By Real Closers

Built for People Who
Close in the DMs

Coaches, agencies, and high-ticket sales teams who run their business from Instagram DMs.

George Armstrong
@georgearmstrong
307.4K Men's Coaching - Physique Academy
Matthew Maloney
@aclwonders
569.5K ACL Recovery - Kneehab Academy
Adrien Ninet
@adrien.ninet
298.5K AI Tips for Designers & Devs
Akil Wade
@akilwade
280.3K Cercl AI
Thomas Baulch
@primetrain
182K Fitness & Habit Coaching
Alfie Robertson
@alfiegetshard
366.4K Short-Form Content
George Armstrong
@georgearmstrong
307.4K Men's Coaching - Physique Academy
Matthew Maloney
@aclwonders
569.5K ACL Recovery - Kneehab Academy
Adrien Ninet
@adrien.ninet
298.5K AI Tips for Designers & Devs
Akil Wade
@akilwade
280.3K Cercl AI
Thomas Baulch
@primetrain
182K Fitness & Habit Coaching
Alfie Robertson
@alfiegetshard
366.4K Short-Form Content
Ben Petersen
@dr.benpetersen
160.9K Fat Loss - ASPIRE Method
Sam Johnston
@thesamueljohnston
458.3K Fitness for Entrepreneurs
Vinny Donnini
@vinnydfit
185.6K Coaching Business
Menina Fortunato
@meninafortunato
48.3K Dance Career Coach
Emirhan Oruc
@10feetstudios
31.6K Agency Coaching
Jordan Pham
@jorpham
38.3K Airbnb & Short-Term Rentals
Mitchell Watts
@mentor.mitch
46.7K Money Mentor
Ben Petersen
@dr.benpetersen
160.9K Fat Loss - ASPIRE Method
Sam Johnston
@thesamueljohnston
458.3K Fitness for Entrepreneurs
Vinny Donnini
@vinnydfit
185.6K Coaching Business
Menina Fortunato
@meninafortunato
48.3K Dance Career Coach
Emirhan Oruc
@10feetstudios
31.6K Agency Coaching
Jordan Pham
@jorpham
38.3K Airbnb & Short-Term Rentals
Mitchell Watts
@mentor.mitch
46.7K Money Mentor
Before & After

Your Spreadsheet Is Costing
You Thousands Every Month

This isn't about preference. It's about profit. Here's what changes when you stop winging it.

Without DM Tracker
  • 30-40% of leads go cold from missed follow-ups
  • 4+ hours a week lost in spreadsheets and Instagram
  • "I think this message works"
  • "I followed up with everyone, trust me"
  • Replies come hours late, warm leads go cold
  • One phone, one login, everyone waiting
With DM Tracker
  • Zero missed follow-ups - the board surfaces every one
  • Every DM tracked automatically, in real time
  • Exact reply rates per message
  • Leaderboards with real numbers
  • Real-time alerts, 80% faster responses
  • Your whole team answers from one live inbox
FAQ

Got Questions? We've Got Answers.

Yes. DM Tracker connects to your Instagram account through Meta's official Instagram API and stays within Instagram's terms. Real people on your team write and send every message. DM Tracker syncs your conversations, organizes them, and tracks your follow-ups and results.
You're losing 20-40% of leads to missed follow-ups - that's $6K-$20K/month if your program is $3K. DM Tracker doesn't change how you sell. It just makes sure nothing slips through.
At low volume, every lead matters more. One missed follow-up = one $3K client lost. DM Tracker pays for itself the first time you close a lead you would've missed.
About 5 minutes. Connect your Instagram account (roughly 2 minutes, approved on Instagram's own screen), set up your follow-up stages, invite your team, and you're live. No tech skills needed. You'll need an Instagram Business or Creator account - switching from a personal account is free inside the Instagram app.
Yes. DM Tracker is a CRM built specifically for Instagram DMs: every contact, conversation, and follow-up in one place, with a sales pipeline, assignees, and reply-rate analytics. Unlike a general CRM, it connects straight to your Instagram account, so your team works every lead where the conversations actually happen.
No. Every plan includes unlimited contacts and full message history. Whether you track 200 leads or 20,000, your price never changes as your audience grows - no per-contact pricing, ever.
Yes. You get a drag-and-drop pipeline with customizable stages, a funnel chart that shows conversion between every stage, and Closed/Lost trends over time. When a lead replies, their card moves forward automatically, and every change lands in the contact's activity log.
No. DM Tracker connects to your Instagram account directly through Meta's official Instagram API. There's nothing else to buy or set up. If your workspace was connected through ManyChat before, it keeps working, and you can switch to the direct connection anytime in Settings > Connections.
Instagram gives every tool the same 24-hour reply window: once a contact messages you, you can reply from DM Tracker for the next 24 hours, and every new message from them restarts the clock. Outside the window, DM Tracker takes you to that conversation on Instagram with one click, and incoming messages keep syncing either way.
Tracking starts the moment you connect. Instagram doesn't allow any tool to import past conversation history, so DM Tracker syncs everything from the connection onward: every new message, contact, and reply, in real time.
Yes. Enterprise-grade encryption. You approve the connection on Instagram's own screen, and we never see or store your Instagram password. Your data is private, secure, and never shared with third parties. You own your data, always.
Start with the 14-day free trial. If you don't see the value, just cancel before the trial ends. No tricks, no hidden charges, no awkward cancellation flows. We're confident because the product works.

Right Now, Leads Are Going
Cold in Your DMs

Every missed follow-up is a $3K client you'll never close. Fix it in 5 minutes.

Start Your 14-Day Free Trial

14-day free trial · Cancel anytime · No contracts